Sanctity of Motherhood

“People get filled with pieces of kindness”

“People get filled with pieces of kindness”

“Family and the Future of Russia - 2017” Contest was finalized with the awards ceremony to award runners-up and winners of the contest at the Moscow House of Journalist on October 13.

In addition to the planned contest awards special prizes were presented from Natalia Yakunina, “Russian Reporter” journal, Endowment Fund “Istoki” and other partners of the contest. “Plenty of proper and great works do not become winners as it is a competition” – said Natalia Yakunina at the ceremony held to award runners-up. “We understand it and that is why we established 16 special prizes”.


As long as representatives of printed press prevail among the participants of the contest, in 2017 the steering committee changed the number of runners-up of the contest in the current nominations. The following participants reached the final: 10 radio journalists (5 people from each group - “federal and regional mass media” and “municipal mass media”), 10 journalists from internet mass media (united group of “federal, regional and municipal mass media”), 40 journalists of printed press (20 people from each group - “federal and regional mass media” and “municipal mass media” and 20 TV journalists (10 people from each group - “federal and regional mass media” and “municipal mass media”).

The Foundation of St. Andrew the First-Called together with the journalistic faculty of Lomonosov Moscow State University held a two-day conference for runners-up of the contest. The event included a round-table talk for best practice exchange between journalists from different regions and workshops headed by eminent experts from mass media industry.

At the opening of the awards ceremony Natalia Yakunina shared her impressions: “while last year we were choosing winners mostly among Moscow participants, this year it was hard to choose between Moscow and regional materials”. She noted that in the beginning the contest was filled with a lot of pompous words and pathos. However, it is getting more attentive to real problems every year. In fact, this idea was mentioned by all the participants: as soon as journalists began to learn problems of Russian families they had to face challenges while communicating with officials and dealing with stereotypes in the society.


The articles raise vital social questions: opposite opinions in the society regarding abortions, social orphanhood, dedicated plots of land for large families. According to Natalia Yakunina, journalists shifted their focus from portrait-like information about families to problems of many families.

During the awards ceremony runners-up of the contest in “Television” nomination – Marina Glushenkova and Inessa Panchenko – were invited to take the floor. Marina Glushenkova who represented “Nika” TV company said: “Natalia Victorovna, it was amazing how you managed to shift the focus in the media industry. Today it is popular to write and to make TV reports about family topics. Just several years ago we used to be outcasts. Our topics seemed to be uninteresting, not helping the ratings. But today even federal channels pay attention to family topics. There is hope that people watch, read about what we do and get filled with pieces of kindness”.


At the end Marina Glushenkova admitted that while she was making the report she realized that the contest’s jury would be watching it. According to the journalist, every time this thought is motivating and doesn’t let her cut corners.

Inessa Panchenko said: “I am lucky to take part in the contest for the fourth time. And I can see that the contest is growing: from the pathos it was full of in the beginning to the professional and practical value today. Every time after workshops and round tables I have a lot to think of. And every time I want to improve my skills after communication with colleagues and experts. I would like to thank the organizers”.


She believes it is always the details that matter. And it is necessary to assemble the smallest important details during communication with colleagues and at workshops. “We get a lot of such little details here. We are going to get home with the whole basket of such precious details and we are going to use all of them in our work” – the journalist from Samara finished her speech.

According to Elena Vartanova, Dean of journalistic faculty of Lomonosov MSU, youth values are turning into a certain harmonic structure.

“More attention is paid to upbringing. It is important that priorities in our state are being changed towards the interaction between the elderly and the young generations” – she said during her speech for the winners of the contest. Elena Vartanova is sure that family is a very delicate topic. Journalists just started to focus on it.


Andrey Romanchenko, President of the Russian Academy of Radio, Head of the Russian TV and Radio Broadcasting Company, said in the beginning of his speech that he had come to work on the radio over 30 years ago – in 1986. “And I have five children, so the topic of family values is important for me. I would like to speak about a professional level. When I was listening to and watching the works, I saw that colleagues stopped focusing on general discussion of family values and turned to harder field work. There are more and more reports from the field. More and more often certain live problems are being discussed”.  

Andrey Romanchenko drew attention to growing social significance of mass media in Russia: in place where state institutions do not work journalists are involved. According to the expert, radio and TV anchors go out more often; there is less focus on talking and more interaction with the audience. Popularity of social networks has influenced all the journalistic genres.

As for works submitted for the contest, Andrey Romanchenko drew attention to the programme from Severomorsk. They ran a survey in this seacoast town among sailors and their wives. They were asked how they managed to keep their family together during a long-term separation. Everybody was telling about waiting: wives and children were asked. “I can remember this report very well. It is properly done and the topic is very kind. I would like to thank Natalia Victorovna. I know how hard it can be to keep up the professional level of the contest for 4 years already” – he finished his speech.


Igor Peleyev awarded a special prize from the Russian Academy of Radio to “Chudo-Radio”, the studio of media-creativity and journalism for children and the youth. Programmes of “Chudo-Radio” feature children who read book pieces and take part in broadcasting.


Ekaterina Larina, Director of Department of State Politics in the field of Mass Media at the Ministry of Communications and Mass Media of the Russian Federation, said the following when she was awarding diplomas to runners-up: “I am glad to hear the new figures. Five years ago, when we were only discussing what could be done and what help could be provided we came up with the idea to hold this contest. And today I can see that professional events attract a lot of attention and it is effective. It is hard for me to explain mechanisms, how exactly it is working. But following the quality of the submitted works I can see that it is really working”.



Vitaly Leybin, editor-in-chief of “Russian Reporter” journal, told about an editor’s disease when an editor can’t remember a thing as he has read a lot of poor texts. He thanked his colleagues as he didn’t get this disease this time when he was reading the works submitted for the contest.

Prepared by Olga Zyabko

All news program: Sanctity of Motherhood


News Close